Are you looking for that slight edge to improve account performance and reduce wasted ad spend? Well, you’re in the right place! Even the smallest checks and adjustments can yield positive account growth, it’s time to unleash the power of tiny gains within your Google Ads Account.
Here are some simple checks you should be making to eek that extra bit of account performance:
1. Search Partners
Review search partners at the campaign level and switch them off if they are not returning positive results. You may even consider switching them off entirely as the transparency of where your ads are shown in Search Partners is quite unknown. To review search partners on the Google Ads interface, head to the campaign performance breakdown tab and select Segment. Then, on the drop-down, you will see an option for Network (with search partners).
For any campaigns where you wish to switch off Search Partners simply click on the campaign head into the campaign’s settings and you will see an option for Networks. Then, untick ‘Include Google search partners’. For disabling search partners at a mass scale, I would recommend using Google Ads Editor, shift-click all the campaigns you want to disable from Search Partners – then in the right-hand menu you will find the option to not include the Search Partner Network. Please note, that this won’t work for Performance Max campaigns.
2. Location Targeting
Another common, but simple, check is to review the location targeting of your campaigns. There are two main location targeting types:
- Presence or interest: People in, regularly in, or who’ve shown interest in your targeted locations
- Presence: People in or regularly in your targeted locations
If you are looking to just target people within your set radius, city, country etc. we recommend opting for the ‘Presence: People in or regularly in your targeted locations’ option. The former type is a broader targeting type where people outside the location can trigger and click on your ad, even from people in different countries. To review and update this setting you can once again head into your campaign settings, or use the Google Ads Editor tool within the campaign view. This can be quite a crucial check for businesses that operate inside set locations.
3. Search Term Reviews
This is a fairly simple one: Schedule a recurring task to comb over your search terms and exclude any terms that you deem irrelevant. Use the Shared Library Exclusion lists to create Negative Keyword Lists to exclude certain terms from multiple campaigns. This will save you a lot of time if there are generic terms that you can exclude.
4. Use Our FREE Account Checks Dashboard
We have to put a shameless plug somewhere!
We recommend checking in on this dashboard on a weekly basis to have a super quick glance through the general account performance. This looks into:
- Ad Strength
- Auction Insights
- Conversion Tracking
- Forecasted Spend
- Search Terms
I mean it’s FREE, there is nothing to lose and a lot to gain from having this dashboard in your arsenal of tools for becoming a Google Ads Wizz.
